After months of teasing, Alexa Chung’s eponymous line has finally dropped. Presenting at the Danish Church of Saint Katharine London, the designer unveiled the summer collection to a laundry list of who’s-who, fashion editors, and close friends and family while the Capital Children’s Choir sang in the background.
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Joking that she feels like she’s married to the collection, Chung says “I had been creeping towards this goal of starting my own business for years and finally it just felt like the right time to take the plunge.”
As expected (and to the celebration of Chung stans everywhere) the line looks like it could have been ripped straight from the It-Girl’s closet—but with a wedding twist, as the 33 year old has found herself at a bunch of them recently. Think a classic Chung mix of tea length dresses, high waist jeans, Mary Jane pumps and a shades of pink striped suit.
Starting today you can shop Chung’s collection on various e-tailers sites including, Selfridges, Bergdorf Goodman, Net-A-Porter, Matches Fashion, Mytheresa, and more. Find our favorites (otherwise known as a primer for what to shop first), below.