Stuart Weitzman is celebrating the 25th anniversary of its most iconic and well-loved style, the 5050 boot.

In its 25-year existence, the 5050 over-the-knee boot has garnered a cult following, worn by ’90s It girls and current Insta stars alike. Currently, ladies like Gigi Hadid (the face of Stuart Weitzman’s most recent ad campaign), Angelina Jolie, Jessica Alba, Olivia Palermo and Selena Gomez have embraced the up-to-there boot.

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What makes the Stuart Weitzman 5050 design different from other over-the-knee styles is the unique, universally-flattering stretch construction—crafted using a Stuart Weitzman pioneered dual-sided back-stretch technology.

Due to its rapid popularity, the 5050 category has expanded in its 25 years to include a range of heel heights and colors.

The standout style getting a hat tip in a Kate Moss-fronted campaign though is the Reserve, shown in signature stretch-back with a 1 ¾-inch block heel. We can’t think of a better model to celebrate a quarter century of stellar sales than someone whose career has gone equally strong during the same tenure.

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