Ikea’s 99 cents Frakta bag is definitely having a moment. Last April, Balenciaga debuted a $2,145 lookalike (to which Ikea issued a brilliant response). Now, they’ve enlisted one of the most buzzed-about designers, Off-White’s Virgil Abloh, to give its blue oversized tote a high-fashion makeover.
Ikea announced the news yesterday with a photo of Abloh looking over a design at Ikea’s prototype shop in Älmhult, Sweden.
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“We’re in a moment where Ikea is transcending, and people are bringing this ‘do it yourself’ culture to the blue bag,” Abloh says in a statement, “What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of Off-white as it’s Ikea.”
He shared a video of himself making a pattern on Off-White’s own page as well:
Abloh also spoke at “Ikea’s Democratic Design Days” to elaborate on the partnership, which will apparently go beyond Frakta bags (Marcus Engman, Ikea’s head of design, even hinted at doing dorm room design). Abloh’s goal with the partnership is simple: “My dream outcome is to spread the message of good design and sustainability.”